soDA is not the main publication of the Swiss Mineral Water Federation. The minds behind it present lifestyle, fashion and the culture of everyday life in a surprisingly varied manner. Editorial design in experimental mode.

form, n°192 November/December 2003 Download PDF, 674 kB

Appearing three times a year, soDA describes itself as a "magazine for mental lifestyle". The new number on «Action» provides both eye and spirit with rich food in lean times. Very subversive. What is really subversive, however, is the care taken to make the magazine which was relaunched at the beginning of the year. It is an indictment of the sloppiness of content and appearance widespread in the battered world of print media. It supplies a counterbalance against medial free-fodder. And with its clear aesthetics it feasts the eye spoiled by a profusion of graphics. Very pleasing.

Berner Zeitung, 26th August 2003 Download PDF, 93 kB

It appears in the form of placards such as are normally posted on walls by radical groups for political agitation, but which – as may be seen – are also suited to provocative culture-theoretical slogans and subversive socio-political proposals. The foldout posters also offer challenging texts and probing interviews.

Sonntags Zeitung, 17th August 2003 Download PDF, 148 kB

«soDA» has rediscovered the old wall placard. In addition to excellent graphic work this wall placard publishes critical texts with original approaches; for example, «How the wearer of Gucci sunglasses sells himself as an economy measure. » or a razor-sharp analysis about property relations in the public sphere.

Facts, 14th August 2003

Successful relaunch of the graphic design magazine soDA. The fact that a magazine such as soDA has been published since 1997 is more than remarkable for a niche product of this kind. Now this visually excellent “author magazine” has been awarded gold by the renowned advertisers’ association, the Art Directors Club.

NZZ, 8th February 2003

The Art Directors Club Switzerland honours its highfliers. soDA magazine received gold in the Design category.

NZZ, 3rd February 2003 Download PDF, 13 kB

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